Professional Experience

2017-2024

Marketing Consultant

Serving a variety industries including recruitment, construction and SaaS
10.2020-Present

Key areas:
PPC, SEO, SEM, Digital Strategy,CRM, Inbound Marketing, Website Development, Design, UX/UI, Conversion & A/B Testing

 

Key Responsibilities

I worked with SMEs in various industries such as architecture, recruitment and marketing agencies as a marketing and consultant.
Key areas I supported business with:
+ Lead Generation & Lead Qualification
+ Employer branding and career progression marketing
+ Client communication
+ Brand design development
+ Branding positioning and rebranding
+ Content production - video, infographics and graphics, industry reports, white papers

Key Achievements

+ Helped to establish in-house marketing function for multiple corporate clients
+ Worked with multiple clients on a variety of projects showing versatility.
+ Helped businesses grow during the pandemic.
+ Helped running profitable social media and Google ad campaigns for clients
+ Launched corporate website for a client
+ Helped to launch a brand refresh for a client
+ Created unique branding and web design for B2B businesses as well as B2C clients.

Head of Marketing

Sprout Technologies
MSP & IT Technology
10.2021-03.2022

Key Areas: 
PPC, SEO, SEM, Digital Strategy,CRM, Inbound Marketing, Website Development, Design, UX/UI, Conversion & A/B Testing

 

Key Responsibilities

I headed up digital marketing and design with the key responsibilities of:
+ Lead generation and lead qualification
+ Sales enablement
+ Employer branding and career progression marketing
+ Client communication
+ Branding positioning and rebranding
+ Content production - video, infographics and graphics, industry reports
+ Event marketing - trade shows, seminars & webinars

Key Achievements

+ Rebranded Sprout IT entirely and created a new website on HubSpot CMS with CRM automation
+ Established and executed an employer branding strategy for Sprout IT
+ Organised high attendance monthly social and trade events with great success
+ Produced engaging and industry-wide recognised digital and video content
+ Created an automated and successful lead generation process

Marketing Manager

Perivan Technologies
Marketing Technology, SaaS
10.2021-03.2022

Key areas:
SaaS business marketing, lead generation, CRM management, email marketing, email automation, content marketing, PPC, SEO,

 

Key Responsibilities

+ Lead generation and lead qualification
+ Technical on-site SEO
+ Link building & keyword targeting
+ Content writing and design (infographics, graphics)
+ PPC & Display ad setup & management
+ CRM Workflows
+ Email marketing
+ UX & website design (Hubspot & Wordpress) for sub-brands

Key Achievements

+ Planned and built CRM workflow mechanism and email infrastructure
+ Designed, tested and project managed the development of two well-converting brand websites
+ Improved website visits by 80% via SEO and Paid Search campaigns
+ Improved conversion by 110% via integrated digital campaigns
+ Designed all brand material

2007-2017

  • Marketing Manager - Evalueserve

    2015 - 2016
    Overseeing all digital marketing planning and execution process including PPC, display, inbound marketing, content marketing and distribution strategy, social media and PPC/Display advertising for B2B Business research. Responsible for yearly digital marketing budget, leading up a marketing team and agency and supplier management. 

  • Digital Marketing Manager - The Health Lotter

    2013 - 2014
    Overseeing all digital marketing activities including PPC, display, affiliate network, content marketing, social media and PPC/Display advertising for mobile and desktop. Responsible for yearly digital marketing budget (over £2Million) leading up a marketing team and agency and supplier management. 

  • Marketing Manager - Berkeley Scott

    2012-2013
    To research, create and implement the marketing plan and strategy in order to effectively support the sales lines in the achievement of the 2012 business budget.  Managed a team of 2, launched a new website and project managed the launch of a new hospitality job search app for the company.


  • Online Marketing Executive - K-West Hotel & Spa

    2007-2011
    Responsible for overall  marketing strategy, including email campaign management, search engine marketing, web analytics and management reporting, social media strategy and online brand protection.



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